Imagine, for a moment, you walk into your local airport, prepared to take a trip you've been planning for weeks, or maybe even months.
In your hand, a ticket and passport to an overseas destination. Maybe it's a vacation, or you're headed away on a business trip.
Before you reach the ticket counter, you spot a large green board marked “Departure Roulette.”
It simply states “Drop Everything. Push Button. Commit To:” followed by a random jumble of letters, which once the button is pushed, flip around to reveal exotic destinations around the world.
If you choose to push the button, you're committing to dropping your existing plans, and going wherever the board tells you to go instead.
Cyprus, Laos, Portugal, Morocco, Thailand.
Would you drop everything in exchange for a free flight and $2,000 spending money to a random destination?
This was the opportunity given to flyers at New York's JFK airport earlier this week, as captured in the video above.
Sponsored by Heineken, the campaign challenges travelers to step outside their comfort zones, and head out into the unknown on a moment's notice.
What would you do?