On 9 July Lonely Planet launches the trial of Pick & Mix, a new travel guide product that enables travellers to select and purchase individual chapters from a range of Lonely Planet's award winning guidebooks.
Pick & Mix chapters are delivered as downloadable PDF documents, enabling travellers to select trustworthy, independent content that meets their specific needs.
The trial currently covers Latin America: Mexico, the Caribbean, Central and South America. Over 350 chapters across 35 guidebooks are available, including destination guides, phrasebooks and activity guides such as trekking.
“Over the years we've received countless letters and emails from travellers telling us they'd like to take just the parts of our book that match their travel,”? explained Tom Hall from Lonely Planet.
” Pick & Mix enables this and is perfect for people travelling to multiple destinations not covered by one or two individual guidebooks, or those looking for very specific information. It's also handy when plans change or you can't get to a book store.”?
The chapters feature the exact same content as the guidebook, and can be downloaded to various devices. The majority of chapters cost $2 to $4 and travellers receive a discount when purchasing multiple chapters. Travellers can try Pick & Mix for free by downloading the Planning chapter from each book, which includes the Getting Started, Snapshots and Itineraries sections. All Pick & Mix chapters are available in the Buy by Chapter section of the Lonely Planet Shop.
Based on feedback from the trial, Lonely Planet may expand the product range to include other destinations, as well as explore additional functionality such as combining selected chapters into one customised product that can be downloaded or printed on demand.
Covering the world from Lombok to London, LonelyPlanet.com provides the latest independent travel information and advice from the global traveller community. Over 4 million unique visitors per month visit LonelyPlanet.com to dream, plan, book and talk about real travels. Travellers can research thousands of destinations around the world, exchange travel advice and opinions with a loyal community of over 400,000 registered members, read blogs and in-depth reports from authors on the road, and book everything from unique hotels to round-the-world air tickets. Travellers can also purchase from the complete Lonely Planet guidebook catalogue.
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