Travel inspiration. Everybody wants to feel it, and now Yahoo Travel aims to deliver it in the form of a new digital magazine launched April 28.
I’ve always had a soft spot for Yahoo. It was the first search engine I used on the web in the mid-to-late 90s, it was my first email address, and since 2007, Flickr has been my cloud storage of choice for 50,000+ travel photos.
It's been both interesting and exciting to watch Marissa Mayer, Yahoo's CEO since 2012, lead the charge to revitalize the company's web presence and services.
The new Yahoo Travel is staffed by experienced writers and editors, including NY Times bestselling author Paula Froelich as Editor in Chief, Laura Begley Bloom, former Editor at Travel + Leisure, Jo Piazza, author and former News Director at In Touch and Life & Style, as well as Yahoo Travel's own Greg Karaghosian.
Together, they're working to produce original content, which combined with syndicated stories and advertorials, serve to inspire and entertain their tens of millions of monthly visitors.
In addition, there's an unobtrusive and easy to use booking option for hotels, flights and car rentals at the top of every page.
During my initial and subsequent visits to the online magazine, I've found no shortage of stories that have piqued my interest. Categories are broad, including the biggies like solo, adventure and family travel, as well as “how to,” eating (for us foodies), romance, city guides and hotels.
Of special interest this month is the World Cup Event Guide, which began June 1 by offering daily profiles of each host city.
The first guide in the series, the São Paulo City Guide, starts off with details about the soccer stadium and matches scheduled to be played there, and then moves on to recommendations for where to get the best city view, where to sleep and eat, and what to do when you need a break from the action on the field.
Another article in the event guide that caught my attention was How to Stay Safe when Visiting Brazil.
Given my track record in Colombia, I'm more security-conscious than ever when traveling in Latin America. And anyone traveling to Brazil for the World Cup, or in the future, would do well to read tips like these.
Beyond their timely World Cup coverage, there's so much more to discover on the new Yahoo Travel.
Not a Wine Mogul? No Problem! Insiders' Tips to Napa Valley was a title this wine lover couldn't resist clicking. And that's what I enjoy most as a reader, being presented with stories and photos that hook me without effort, and serve to both entertain and inform.
Looking for a new source of travel inspiration? Give Yahoo Travel a try today.
This post was brought to you in partnership with Yahoo Travel.