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Home » Food

Food Wars: Sprinkles v. Famous Cupcakes

Modified: Sep 29, 2021 · Published: May 27, 2010 by Dave Lee |

A colorful display at Famous Cupcakes.
A colorful display at Famous Cupcakes.

While I was traveling around the world, a cupcake revolution was occurring in the United States. 

I didn't become aware of the new sugary movement until I returned home last Summer. 

By then, the Washington, DC area already boasted something crazy like 30 different shops dedicated to...cupcakes. Seriously.

Don't get me wrong. I love pastry and chocolate shops. 

They played a big part in why I visited Belgium, Switzerland, and France. But I grew up eating cupcakes. They were the norm. 

Mom would buy a box of six at the supermarket for a few bucks. Simple.

When I returned home, and the DC foodies on Twitter were all abuzz about their favorite local cupcakeries, well, I had to investigate first hand. 

Before the Rwanda trip, I went to Cupcakes Actually near my local REI store in Fairfax, VA. 

I picked out two, including Actually Dipped Peanut Butter, which was described as "ultra moist devil's food cupcake topped with our creamy peanut butter icing then dipped in our decadent chocolate fudge."

One bite, and I knew these weren't the same mass-produced cupcakes I grew up with.

Chocolate coconut cupcake
Chocolate coconut cupcake

So when Stephanie (@AdventureGirl) was showing me around Beverly Hills last month and mentioned Kim Kardashian had a cupcake shop, I felt the need to compare the west coast offerings with the ones I'd had back home.

On a sunny Friday morning, just before heading to lunch, we stopped in Famous Cupcakes so I could sample the offerings. 

It was the most spacious interior I've seen yet for a cupcake shop. 

There was plenty of room for people to sit down and enjoy their cupcakes, though it was empty at the time. 

Given it wasn't even noon on a weekday, I can't hold that against them.

I opted for the Chocolate Coconut, missing the fact that there was whipped cream inside the cake portion, in addition to the frosting on the top. 

It was rich but a bit too much sugar for me. 

I realized then that I prefer a solid cake foundation in my cupcakes.  I washed it down with a cold cup of milk.

Total cost?  About $5 -- entirely reasonable for a snack in Beverly Hills.

Sprinkles cupcakes: a few chocolate variations with red velvet in the middle.
Sprinkles cupcakes: a few chocolate variations with red velvet in the middle.

After lunch, Steph wanted to introduce me to the Beverly Hills cupcake institution known as Sprinkles. 

By now, it's probably a little after 2 pm. There was a 10-minute line extending outside the shop. 

Unlike Famous, this spot was tiny, with just a few stools inside for a few customers to sit down and consume their cupcakes on the premises.

I was still very full from my pre-lunch cupcake and lunch itself, but I felt the call of duty. 

We each had a chocolate cupcake and split the Red Velvet (my first). 

I liked them better than the Famous Cupcake, but it was like comparing apples to oranges. 

If I'm going to compare cupcake shops fairly, I"ll need to establish a common denominator, such as Red Velvet which seems to be an option at every shop.

After finishing my chocolate Sprinkles cupcake, I started to feel incredibly full. I felt ill. 

Did I mention I had a slice of cake after lunch too? 

Yea, I'd reached my limit, but I managed a forkful of the Red Velvet before tapping out altogether.

I took a nap before dinner.

Mini cupcakes for your dog.
Mini cupcakes for your dog

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About Dave Lee

Dave is the Founder and Editor in Chief of Go Backpacking and Feastio. He's been to 68 countries and lived in Colombia and Peru. Read the full story of how he became a travel blogger.

Dave at Ahu Ko Te Riku on Rapa Nui (Easter Island), Chile.

Hi, I'm Dave

Editor in Chief

I've been writing about adventure travel on Go Backpacking since 2007. I've visited 68 countries.

Read more about Dave.

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